When planning an exhibition booth, why does the choice of drinks often come down to the most conventional options, like coffee or beer?
While a coffee machine is a must-have, it's worth thinking beyond the basics.
Consider beverages as an integral part of your booth's story—something that resonates with your theme appeals to your target audience,
Aligns with the season, and adds an extra layer of thoughtfulness.
For example:
💡 At a booth designed as a gym, instead of the standard soft drinks,
We served fruit-infused water in dispensers styled like gym bar counters, paired with matching fitness snacks.
💡 For a booth located near Christmas, we served warm,
Spiced wine reminiscent of the festive markets outside the exhibition hall.
💡 On the other hand, at a booth during the scorching summer of Las Vegas,
We offered refreshing, icy, alcoholic slushies—a perfect way to break the ice!
None of these ideas were revolutionary innovations, but the brilliance was in taking a moment to consider this isue.
So for your next show, take a moment to consider the beverages and snacks at your booth.
With just a little creativity (and sometimes minimal investment), you can transform your booth from "just another place serving coffee"
Into a booth where even the drinks are a reason to stop by.
