Size, Shape, and Location Begin your brief by specifying the size, shape, and location of your booth within the exhibition hall. Consider factors like crowd flow and transitions to ensure optimal planning. Additionally, familiarize yourself with the exhibition regulations to align your booth's design accordingly.
Marketing Messages and Target Audience Clearly outline your exhibition objectives, important marketing messages, and preferred atmosphere. Even a single word can create a compelling narrative that draws relevant customers to your booth. Differentiate yourself from hundreds of similar exhibitors by effectively highlighting your UniqueSelling Proposition (USP).
Detail the products, services, and devices you intend to present at your booth. Include information
such as quantities, weights, and any constraints. Your offerings are the centerpiece of your booth, so ensure they receive the attention they deserve.
Reflect on past exhibition experiences to identify what worked well and what didn't.
Use the insights to improve both the pavilion's setup and your comfort.
Your team' firsthand experiences can offer invaluable perspectives.
Define the number of people present at the booth and specify the required seating areas.
Decide whether you need closed and private meeting rooms or prefer outdoor seating.
Consider creating comfortable corners for longer meetings and higher counters for shorter interactions.
Stands, Catalogs, and Gifts If you have any unique activities planned or special requirements,
such as stands for catalogs or gifts, include them in the brief. Such elements may impact the location and budget, so plan accordingly.
Budget Considerations Ensure you have a clearly defined budget before beginning the planning process.
A budget will serve as a guide to align your design expectations with financial realities.
Avoid the frustration of falling short on funds for an impressive design or settling for a basic booth when you could have more.
